What is SEO and why do I need it?

Where does the term SEO (Search Engine Optimization) come from?

The first search engines emerged in the early 90s. Until Google appeared in 1996 many were created, including Yahoo. The Web boom began. People realized that you could really make money with them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? The search engines at that time the owners of the webs began to think how they could reach the first positions … The SEO was born!

SEO Services are compatible with all types of hosting and site creators, from the products supported by Harrisburg SEO.

  1. What is SEO?

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at a large number of updates, and how they have turned 180 degrees to what was understood by SEO until recently.

Although there are thousands of factors in which a search engine is based to position one page or another one could say that there are two basic factors: authority and relevance. The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user’s own experience. The more content is shared, the more users have found it useful.

Relevance is the relationship a page has with a given search. This is not simply that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this.

SEO can be divided into two large groups:

On-site: SEO on-site worries about relevance. It ensures that the web is optimized so that the search engine understands the main thing, which is the content of it. Within SEO On-site we would include keyword optimization, loading time, user experience, code optimization and format of URLs.

Off-site: SEO off-site is the part of SEO work that focuses on factors external to the website where we work. The most important factors in off-site SEO are the number and quality of the links, presence in social networks mentions in local media, brand authority and performance in the search results, that is, the CTR that our results in a search engine. Sure you are thinking that all this is very good and that it is very interesting but that you are here to know why you need SEO on your website and what benefits you will get if you integrate it into your online strategy.

  1. Why is Harrisburg SEO important?

The most important reason why SEO is necessary is that it makes your website more useful for both users and search engines. Although these cannot yet see a web page as a human does. SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.

Now let’s give an example to see the clearest things:

SEO is the best way for your users to find you through searches in which your website is relevant. These users look for what you offer them. The best way to reach them is through a search engine.

  1. How do search engines work?

The operation of a search engine can be summarized in two steps: tracking and indexing.

Tracking

A search engine crawls the web crawling with what are called bots. These scroll through all the pages through the links. Hence the importance of a good link structure as any user would do when browsing the content of the Web; they pass from one link to another and collect data about those web pages that they provide to their servers. Harrisburg SEO service is so simple that you can count the steps with one hand (and you’ll have some fingers left over).

First, we obtain information about your company.

It all starts with a phone call. We will talk with you about your company, your goals (if you are targeting local buyers or you want to be global, for example), and we will determine which is the best plan for your budget.

Then, our Harrisburg SEO team goes to work.

After conducting an audit of the site and researching your target market, our SEO team will perform SEO updates regularly to promote your website in the search results. Finally, relax and watch your traffic grow. Harrisburg SEO takes time. No one goes from page 12 to the first place on Google overnight. However, customers who have made the investment have seen their search ranking rise from more than 100 to the first ten in less than a few months. Your own team of SEO experts!

You will work with the Harrisburg SEO team of professionals, who focus on your company: call and a member of our team can help you with the questions you have about your campaign. It’s like having your own SEO team that happens to work in our office.

Start instantly:

A call to our SEO incorporation team and we will have everything we need to make your business rise in the search results. We have your SEO covered, so you can focus on your company. Call us at any time, 24 hours a day, 7 days a week. Although Harrisburg SEO account management team may not be available to answer calls 24 hours a day, 7 days a week (even SEO experts need to rest), you can access your account dashboard at any time to see what is happening. What has been done and how is your site doing?

Leave a Reply

Your email address will not be published. Required fields are marked *